Customer satisfaction is a great indicator to check whether or not your customers like your products or services. In this age of cutthroat competition, companies spend fortunes on their advertising and marketing campaigns to reach the maximum number of potential customers. Once these customers begin using their services or products, companies must ensure that they are satisfied with their offerings.

Customer Feedback Surveys

One of the easiest ways to monitor customer satisfaction is with an online survey. All you need to do is create a relevant, concise, three-five question form and send it out! You should avoid leading questions that might not get answered truthfully or loaded statements such as “Would you recommend us to your friends?” It is good to include some open-ended questions, too, so your customers have the freedom to tell what they think without feeling pressured about their response being wrong in any way. Often, people are much more comfortable giving honest opinions when asked face-to-face rather than on paper which takes longer.


You can also use email to track the satisfaction of your customers. When sending emails, you must be clear about what you want them to give feedback to make the process easy and not seem overwhelming. Always send a follow-up email if they are unhappy with their purchase and do your best to resolve their issues!

You can then send an automated email asking a single question. Here are some ideas:

  • What are they struggling with (in regards to products/services you provide)?
  • What feature would they like you to add?
  • Why did they subscribe to your services or purchase your products?
  • How can you make their life easier?

You can also use email can to send out online surveys.

Usability Tests

Usability tests are one of the best customer satisfaction trackers since they allow you to assess the ease of use of your product or service. You can get feedback from an unbiased audience, and it consumes less time than testing with customers who might not give as much consideration to their responses. On the other hand, volunteers take ownership of their opinions and responses on design and usability flaws. Trial users in usability tests can provide you a wealth of information about your product. By tracking customer satisfaction through usability tests, you’re better able to anticipate unforeseen needs and issues when you launch your product.

Customer Conversation

The direct interview, which provides one-on-one customer feedback, has proven to be an excellent way of understanding your customers and their satisfaction level. When conducted in conjunction with electronic surveys, interviews provide vital information that can help shape future decisions. Make sure not just to ask yes/no questions but also try open-ended ones, so it’s easier for the customers to tell you what is important about your product.

It’s essential to ask your customers how they’re using the product, why, and for how long. It may also be necessary to explore other products they have used in the past. For example, interview them on location or via social media posts like Facebook Live will give you a better insight into what drives customer behavior to provide more relevant support mechanisms accordingly.

Website Feedback Boxes

You can track customer satisfaction through feedback boxes on your website or with one-question website surveys. With a quick survey, you can get insights into the thoughts and opinions of recent users before they share their experiences publicly over social media.

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Dulcie Akers is the editor-in-chief of Gov Relations. She graduated top of her class with a bachelor’s degree in English from Thomas Edison State University. Before working for the company, Dulce worked for seven years at a Fortune 500 company. She currently manages the whole team with Imelda, ensuring every piece of content is relevant to retail, business, and services.