It is very easy to create a customer satisfaction survey. All you have to do is follow the below-mentioned easy tips. So without any delay, let’s start.
Keep It Short And Simple
Your goal is to be clear and concise, finding the shortest way of asking a question without muddying its intent. Not just about reducing character count – you also need to cut out unnecessary phrasing from your questions
Ask The Questions That Fulfill Your Goal
Every question you include should have a well-defined purpose and a strong case for being included. Otherwise, send it to the chopping block!
Create Open-End Questions
Customers are more likely to feel satisfied with their purchase if they can share what’s on their minds. This is why it’s important for feedback forms that ask questions like “What did you think of this product” or “How could we improve the company’s service?
One of the main problems with surveys is long and intimidating text boxes. It’s best to ask brief questions in a shorter format and then give survey takers who’ve made it this far an opportunity for more detail when they need it if needed so their opinion won’t be lost amongst all those numbers.
Only Ask One Question At A Time
We all get hit with a series of questions before we can even begin to make sense of the site: “How did you find our page? Why or why not, etc.
It’s enough to drive anyone crazy. But if people want quality responses, then give them time!
Don’t waste your time and theirs by bombarding people with questions when you can just ask the one main point at once. Make it easy on them.
Make Consistent Rating Scales
The survey is a simple way to get quick feedback from your customers. But, sometimes it can become difficult when the context changes and you’re asked for answers on scales like 1-5 or Liking/Disliking something in general terms instead of specifics about how they feel towards certain products or services offered by companies who might be surveyed within this process as well!
Avoid Loaded And Leading Questions.
Questions that lead the respondent toward a specific answer due to biased phrasing won’t get you valuable or accurate feedback. To avoid this, SurveyMonkey has recently upgraded its features into being first-class tools! What do people think about the new site?
This is an obvious case of letting pride in your product get the best of you and keep from asking for feedback. Though more neutral, such as “What do you think about recent SurveyMonkey upgrades?” will help limit misunderstandings or awkwardness with customers while still getting valuable perspective!
Create Yes/No Questions
When you’re asking a question with only one possible answer, try framing it like an opinion poll.
A surveymonkey study found that closed-ended questions make for great starter invesitgations because they’re typically easier to evaluate and complete.
Do you want to know why is it important to assess customer satisfaction? If so then click here: Why it is important to assess customer satisfaction?